Inspired, by Marty Cagan

Overview:

Today’s most successful tech companies design, develop, and deploy great products that are used by billions of people around the world. Is it because they are focused on the customer? Marty Cagan’s book teaches you about discovering and delivering technology products that customers love―and that work for your business.

Here Is What The Book Was About:

While many books talk about software development approaches, i.e. agile or scrum, Inspired is a how-to guide for product teams on how to think about their roles, focusing on delivering value to customers. Focus is on the product manager, rather than other roles. Product managers have a very difficult role, and this can be used as a guide for those new to the role, as well as seasoned product managers who want to up their game and build great products.

Rating: (1 to 5)

Ranked 4.5 out of 5 based on the practical lessons, and direct way of communicating the author has. Many of the lessons can be applied on your teams immediately.  

Other Thoughts on The Book:

Marty Cagan is a thought leader, well respected in the industry, and guide to leaders at the worlds greatest tech companies. In order to really make traction at your organization by using the lessons of this book you need leadership alignment. Teams should be missionaries rather than mercenaries, and great products should be valuable, viable, & feasible.

Link to Book